Coca-Cola Refreshments VEB Director Field Execution - Midwest in CHICAGO, Illinois

Position Overview:

The Director of Field Execution is responsible to deliver sustaining brand volume and outlet growth for the Venturing & Emerging Brands portfolio within a designated territory. This objective will be accomplished by being the VEB subject matter expert/resource for assigned Coca-Cola Bottling partners. The Director of Field Execution is tasked to engage and inspire bottler sales execution leadership teams to deliver all VEB customer and commercial plans flawlessly at the retail level on a consistent basis.

Position Responsibilities:

  • Deliver assigned annual volume and outlet growth plans within designated territory
  • Promptly identify execution gaps and develop appropriate action plans for bottler sales execution leadership teams
  • Secure new outlet availability by influencing bottling partners via route rides, crew drives, account presentations and local key account calls as needed
  • Provide ongoing communication on sales, marketing and executional opportunities to bottler sales execution leadership
  • Create custom programs designed to drive profitable growth of assigned VEB Brands**
  • Maintain a high level of interaction with key Coca-Cola Bottler Leadership Teams to ensure customer satisfaction, educate on product line and category developments and trends, as well as maintain a full understanding of assigned bottlers organizations and maintain current understanding of existing and projected product lines, category trends of key trade customers, of competitors and the marketplace in general
  • Maintain customer contact in conjunction with Coca-Cola Bottling partners to expedite resolution of customer problems/complaints and to improve overall customer relations, sales volume, and profile in the marketplace
  • Review and evaluate performance in achieving sales and profit plan through specific objectives for bottlers/distributors that are clearly articulated, mutually agreed upon and effectively measured
  • Promptly identify execution gaps and develop appropriate action plans for bottler sales execution leadership teams
  • Provide ongoing communication on sales, marketing and executional opportunities to bottler sales execution leadership teams
  • Act as a primary contact and VEB subject matter expert for all bottler sales execution leadership teams within a designated territory
  • Assess and review regular recaps outlining objectives, results, barriers and opportunities with direct manager


  • Minimum Education Required: Undergraduate Degree Preferred (or equivalent work experience)
  • Minimum Experience Required: 3 - 5 years’ experience in sales or sales management, preferably in the non-alcoholic beverage and/or consumer products industry
  • Preferred Experience: 5+ years’ experience in sales and management within the beverage industry (specifically within the beverage distribution system)
  • Ability to travel throughout the week (to include overnight travel) and occasional nights and weekends
  • Excellent driving record and vehicle insurance
  • Personal vehicle for company travel/use
  • Exceptional interpersonal and communications skills (verbal/written) with the ability to interact effectively internally as well as with external contacts
  • Results-driven and customer-focused mentality with a collaborative attitude
  • Proven analytical and problem-solving abilities
  • Must excel in multi-tasking within a fast-paced organization
  • Must be self-motivated & influential
  • Proficiency in Margin Minder
  • Proficiency in Microsoft Outlook, Excel, PowerPoint and Word

*Leadership Behaviors: *

  • *Drive Innovation: *Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
  • Collaborate with Systems, Customers and Other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
  • *Act like an Owner: *Deliver results, creating value for our brands, our System, our customers and key stakeholders
  • *Inspire Others: *Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
  • *Develop Self and Others: *Develop self and support others’ development to achieve full potential

Growth Behaviors:

  • Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
  • Smart Risk: Makes bold decisions/recommendations
  • *Externally Focused: * Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
  • Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
  • *Fast/Agile: * Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Coca-Cola is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Location: CHICAGO, IL

Job ID: 131487

Employment Type: Regular Employee FT

Experience Level: 3 - 5 Years

Primary Location: IL75 - Chicago (Cicero)- IL

Education Required: High School Diploma/GED

Relocation Provided: Not Eligible