Grubhub Market Programs Associate in Chicago, Illinois
Grubhub is looking for a Market Programs Associate to develop and execute marketing campaigns to support the growth of Grubhub in current and new markets. Reporting into our Market Programs Manager, this individual will be responsible for developing and implementing primarily localized online and offline marketing campaigns that result in diner acquisition. This role requires someone that is just as passionate about analytics as s/he is about thinking creatively to build new marketing programs for Grubhub. While a self-starter, this person will also be a team-player that’s comfortable working across multiple teams and departments to execute marketing programs that support company-wide goals.
Project manage marketing execution for all new market launches and market expansions
Implement marketing campaigns in markets with opportunity for growth, using hyperlocal targeting, direct response and awareness media channels, local activations and partnerships
Conduct market research and deep dive into lagging markets; analyze current channel performance and develop action plan to regain market share based on local intel
Prioritize and support marketing needs of General Managers
Collaborate across teams including Operations, Finance, Sales, Creative, Brand, PR and Marketing to implement go-to market strategy; Work with the social media, SEM, email, display, and traditional media teams to make optimization decisions in priority markets
Support execution of new marketing tests to acquire diners throughout the year,measure results of efforts through ROI analysis, and scale the tactics that work
Closely track and forecast marketing budget and promotional spend
Stay abreast of food delivery service trends and monitor competitive environment
BA in Marketing, Advertising, Communications, or another quantitative field
1-3 years experience in performance-based, integrated marketing
Excellent project management skills
Proven ability to utilize data driven insights to initiate action
Strong written and verbal communication skills - ability to clearly communicate results, key learnings, areas of opportunities for programs
Proactive approach and enthusiasm to problem identification and solving
Got these? Even Better!
Experience with A/B and/or multivariate testing to drive increase in conversions
Unlimited paid vacation days. Choose how your time is spent
Never go hungry! We provide weekly Grubhub/Seamless credit
Regular in-office social events, including happy hours, wine tastings, karaoke, bingo with prizes and more
Company-Wide Initiatives encouraging innovation, continuous learning and cross-department connections
We deliver favorites every day. Join us as we move eating forward.
Grubhub is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. If you are applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an e-mail to TalentAcquisition@grubhub.com and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
External Company Name: Grubhub Holdings, Inc.
External Company URL: www.grubhub.com