GGP Dir, Marketing -Insights & Exp in Chicago, Illinois

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Dir, Marketing -Insights & Exp






GGP has an immediate need for a Director, Marketing – Insights & Experience at GGP's Corporate Office in Chicago, IL.

GGP has been in the shopping center business for more than 50 years blending innovation, tradition and reputation to create some of the country’s top shopping centers.  As employees we are collaborative, creative, self-starters who aim to positively

impact the shopping experience for our customer every day.  A career with GGP is your chance to embark on a rewarding journey into the retail real estate industry! 

Position Summary:

This position is responsible for providing leadership and strategy for the Marketing department’s Consumer Insights & User Experience teams. This includes supporting the entire marketing organization with data driven learning about the GGP Consumer (Shopper),

Customers (Tenants) and potential future targets. This ranges from foundational understanding of current behavior and/or future influences to optimize marketing, operations, and design of innovative and effective web site, mobile and in-mall user experiences.

Key Responsibilities:

 Lead and manage a mixed discipline team of high performing insights and UX professionals, by

 Using qualitative and quantitative research techniques to understand user’s needs and desired experiences

 Creating simple, compelling, and brand appropriate user experiences across the GGP platforms

 Collaborating with the Creative team to ensure that all experiences fit within the overall GGP/Shopping Center design

 Develop a thorough, fact-based understanding of shopping center, retailer, consumer, and tenant trends/ behaviors to identify robust business opportunities to drive

B2C and B2B marketing strategy

 Gather and leverage insights, analytics, and research to deliver improved consumer experiences (in mall, desktop, mobile and app), encourage repeat visits, and enhance

portfolio productivity overall

 Partner with Strategy & Analytics to develop and communicate quantitative, data driven learning about consumers that visit GGP centers; are residents of the Trade Area;

and/or are potential tourists to the area

 Impact business action by developing powerful and effective communication strategies for sharing data driven insights and recommendations to key stakeholders including

IT, Strategy & Analytics, Leasing, Asset Management and Corporate Marketing

 Establish a cutting-edge methodology for evaluating, aggregating latest industry trends to enforce insight and user experience best practices consistently across platforms

 Lead the development of cohesive site architectures, wireframes, prototyping and requirements based upon usability principals, standards and research

 Researching and understanding the latest user interaction and design trends

 Manage the marketing budget efficiently to ensure resources are fully utilized in the best manner

 Recruiting, developing and managing a high performance team

 Other duties as assigned


Qualifications and Experience:

 5-10+ years of experience in consumer insight analysis

 5-10+ years designing interfaces, information architecture, wireframes and prototypes for web site, mobile and other digital experiences

 Expertise with current usability research, theories, best practices and testing methodologies

 Experience defining user experiences for a variety of applications, products and platforms

 Traditional Market Research foundation

 Building and managing a high-performing insights and user experience team promoting accountability and efficiency

 Bachelor’s degree, Master’s preferred.

Core Skills and Characteristics:

 PLATFORM: Driven marketing professional with up to date knowledge of cutting edge B2C and B2B marketing techniques; Strategic and decision making framework capabilities

including hypothesis design, complex issue identification, problem solving approaches, decision frameworks

 INNOVATIVE: Strong creativity and forward thinking mindset to see the big picture and long term opportunities for the company

 INTERPERSONAL: Comfortable with ambiguity and using it to your advantage to drive futuristic thinking and experiences; Ability to communicate effectively with all levels

of the organization; Ability to build relationships both internally with cross functional teams and externally with retailers and business partners

 COMMUNICATIONS: Superior interpersonal, oral and written communication skills; ability to synthesize complex data and insights into meaningful conclusions, recommendations,

and designs; able to prepare regular reports and recommendations on marketing programs, campaigns and strategies in a simple, understandable format

 PEOPLE: Proven leadership and excellent organizational skills; strong team player with ability to develop effective working relationships across the organization and

externally; approachable and relatable with an ability to inspire

 ANALYTICAL: Experience in using key drivers and performance metrics to deliver a superior marketing platform

 TECHNICAL: Knowledge and hands-on experience with insight, UX, and CMS platforms: Qualtrics, SPSS/mTabs, InVision, Sketch, and Adobe Experience Manager

GGP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression,

genetic information, marital status, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law.


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